This page is dedicated to Dorothy Dandridge - An American Beauty
Personal Branding Game Plan

What does your personal brand say about your lifestyle? Personal branding should cover every aspect of your life. My personal brand is always in development. It’s like owning a home, there is always a decoration or improvement project on your to do list. For example, when I visit the local department store every person that sees me receives my branding message. Here are three tips to get you started on building or improving your personal brand.

1. Take a good look at your lifestyle and decide which areas need an upgrade. Positive branding should draw people to you not turn people off.

Start from the inside out by following this check list:

a) Personality
b) Grooming/Style
c) Emotion/Religion
d) Overall Health
e) Career
f) Home
g) Education
h) Finnance
i) Relationships
j) Hobbies

2. Develop and rehearse your 30 second pitch. Take every opportunity to sell your brand and build a position reputation. This is always great for breaking the ice at a party or networking event. I focus on three areas; brief history, current position and seeking future opportunities to connect. My pitch changes depending on the conversation and the person I’m approaching. Learn more from Katy McAfee “How to craft your 30 second elevator pitch or networking introduction.” http://www.youtube.com/watch?v=tgCssZhVUUE

3. Build new relationships and a team you can trust. Loyalty is priceless. Keep in mind networking isn’t only for professional settings. Meeting new people and expanding your social network is exciting and rewarding. Give it a try by using your 30 second pitch and learning something new about your new friends.

Please leave a comment about your 2012 personal branding game plan.

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Star Sighting: Dororthy Dandridge

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Beautiful Dorothy Dandridge with a group of Beauty Queens in the 1940s. Photo: Clyde Woods